Magpiee is a think tank specialising in pharmaceutical, healthcare and personal care advertising and marketing – one of the highly regulated in India and abroad, too. When formulating brand strategies, we look at the local impact and the larger global picture that impacts brands.
Creative Communication
Crafting communication strategy, conceptualization and creative outputs through various in-clinic and ex clinic inputs:
- Visual Aids, Leave-behinds, In-clinic activities, posters, etc.
- Patient Awareness Communication
- Conference Collaterals & Support
- Field Force Communication
- Chemist Communication
Digital Communication
Digital communication across various media and platforms:
- Digital detailers
- Emailers & email marketing
- Website designing & development
- Apps designing & development
- Social Media Marketing – FB, Twitter, Instagram, LinkedIn etc.
- Augmented Reality & Virtual Reality
Brand
Strategy
Crafting brand strategy based on insights gathered from the patients, HCPs, pharmacies, caregivers and secondary data (SSA/ SMSRC)
- Brand Partnership model
- Market-specific Brand Strategy
Medical
Content
Medial content writing as required:
- Complete medical content strategy with relevant content for the project period / visit plan
- Input-based content writing based on articles provided by client